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InnovaRx Global Health is a healthcare powerhouse on a mission to revolutionize access to healthcare in Africa. They believe everyone deserves access to high-quality holistic care. They sought our design expertise to craft a brand identity that mirrored their core values
Problem
InnovaRx Global Health, a healthcare leader in Africa, needed a brand identity reflecting their mission: universal access to holistic healthcare. Their website lacked a premium feel that matched their services.
Ideate
We focused on user experience by crafting a clear sitemap for their website. To convey their premium services, we paired their existing color palette with bold fonts for a modern, professional design. Real imagery played a key role in showcasing InnovaRx's impact.
Create
We crafted a modern, professional website with clear navigation, engaging visuals, and real imagery showcasing InnovaRx's impact.
Empower
InnovaRx can easily update their Wix Studio website, ensuring their brand stays fresh. For their other collateral, we used replicated their designs on Canva with guides for their in-house team to design their assets themselves.
Project Gallery
Beyond The Website
Core Care Code
We designed a cohesive core care code across various touchpoints: wallpaper, social media posts, flyers for external distribution, and internal flyers specific to each department.
KARTAN
InnovaRx entrusted us with refreshing the logos for their sister brand, KARTAN.
KARTAN Pharma Logo
We created a brand-new logo for their new pharmacy, incorporating the pestle from their previous logo for continuity.
KARTAN Health Rebrand
We redesigned the logo for their US-based branch, KARTAN Health, to ensure brand alignment across all locations.
Business Doc Revamp
InnovaRx's existing business document needed a refresh to reflect their brand and improve user experience. We tackled this by enhancing the layout and typography for clear information flow. We also ensured brand alignment by incorporating InnovaRx's color palette, fonts, and imagery throughout the document. To empower InnovaRx for the future, we created a style guide outlining the design elements used. This allows them to maintain brand consistency when creating future documents themselves.
Note: Due to the presence of sensitive and confidential content, we cannot showcase the document here.