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The Colorado Women's Education Foundation (CWEF) is a non-profit with a long history (founded in 1976) of supporting women through scholarships. Their website, however, hadn't been updated in over a decade. They sought a refresh to make it more accessible and reflect their modern mission.
Problem
The decade-old website wasn't user-friendly and didn't cater to CWEF's diverse audience (donors, applicants, and general visitors).
Ideate
We conducted user research and identified three distinct user groups, all primarily over 35 years old. This informed our design approach:
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Bold & impactful: showcasing the women CWEF empowers.
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Accessibility: User-friendly experience for all three user groups.
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Sustainability: Easy for the CWEF team to maintain the Wix Editor website.
Create
We crafted a bold and impactful website showcasing the women CWEF empowers. Three distinct user journeys were designed for a seamless experience. To empower future updates, we provided a detailed sitemap and a Wix Editor guide.
Empower
CWEF now has a user-friendly website reflecting their brand and mission. They also can effortlessly maintain a user-friendly website that celebrates their mission and empowers women.
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